Ready, Steady, GO!

As a follow-up to the Animals-campaign we kick-started our team again to push out 8 more spots for LEGO. We switched the wild-life theme for something a bit more motorized but with the same fun and playfull attitude.

We and MrKaplin had such a good time creating something fun and unique, that touches the inner child and begs for more - so we gave you more! Roll up your sleeves for a series of 5 Bumpers, 2 Prerolls and a TVC, featuring a bunch of nitro fueled vehicles with some extra nice junk in their trunks.


Making Of

Client: LEGO

Direction & Design: Mr Kaplin
Agency: HighlyUnlikely
Production Company: Jelly London

Creative Directors: Heidi Bennett, Simon Rønsholt
Producers: Alex Davis, Laura Thomas, Janet Smith, Rosie Evatt

Music Production & Sound Design: Box of Toys Audio

Production Studio: VoxelWolves

3D: Rafael Vicente, Diogo Assis, Sebastião Lopes, Diana David,
Manel Bello, Joana Correia, Teresa Cruz, Sofia Bernardo, Carolina Conceição
2D: Arjen van der Wal
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