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Getting Smarter is a Personal project. A flat-design animation, a sketch of our ever smarter growing society.
The basic concept of the animation is to illustrate the ’ evolution of gadgets’ and it’s influence to the ‘user, society and environment.’ In order to present this subject with a sanguine and semi-critical tone, I’ve made the choice to stay with a flat, iconic design and cartoon style.
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![](https://cdn.myportfolio.com/1845b975be9fc5a6038e6d73e7377b6f/fd54b9be-f575-4439-b496-0b702033f6e4_rw_600.gif?h=2509247793440160ad6c4aa4d22f4eaf)
![](https://cdn.myportfolio.com/1845b975be9fc5a6038e6d73e7377b6f/6c3e968f-16b1-48ec-b533-581e9db4406a_rw_600.gif?h=d380e760ff61b925358ebc730dd0a62d)
![](https://cdn.myportfolio.com/1845b975be9fc5a6038e6d73e7377b6f/97b3be5a-8531-467b-bc7f-e39b4e1cb21d_rw_1200.gif?h=7b30266337737d00df7c0bb63d361b4a)
![](https://cdn.myportfolio.com/1845b975be9fc5a6038e6d73e7377b6f/9f2da063-0347-461c-ac9e-ca9511b61fae_rw_600.gif?h=66be1e49f26e93118521cf501f3a5462)
CREDITS*
Personal
Design & Animation: Arjen van der Wal
Sound-design: Tonny Nobel
Sound-design: Tonny Nobel
![](https://cdn.myportfolio.com/1845b975be9fc5a6038e6d73e7377b6f/69e78a45-8c72-494e-b3ea-88eb21889f84_rw_600.gif?h=7c7fb3b79afcb8bffaa223c7d1489fec)